ABSTRACT

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon.

 

With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise.

 

Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.

part I|68 pages

Museums

chapter 3|19 pages

From the artwork to the museum

Gamification as an instrument of art

chapter 4|10 pages

Museums and the digital revolution

Gaming as an audience development tool

chapter 5|18 pages

The changing face of museum tour guides

How to raise audience interest and engagement through digital technology

part III|91 pages

Creative industries

chapter 8|21 pages

Digital music (r)evolution

Disruption through digital transformation in the music industry

chapter 11|23 pages

Heritage, luxury fashion brands and digital storytelling

A content analysis on the web communication of the top 30 luxury fashion holdings

part IV|53 pages

Digital tools for the arts

chapter 12|13 pages

Cultural heritage on social media

The case of the National Museum of Science and Technology Leonardo da Vinci in Milan

chapter 13|20 pages

Digital workers, well-being and networking

The case of transformational festivals and the importance of co-creation

chapter |2 pages

Afterword