ABSTRACT
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.
This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness.
This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students.
TABLE OF CONTENTS
part I|32 pages
Overview and Context
part II|44 pages
Most Challenging Organizational Crises
chapter 5|14 pages
Media Relations for Government/Public Affairs Crises
part III|33 pages
Most Challenging Public Crises
chapter 6|13 pages
A Promising but Difficult Domain
part IV|52 pages
Crises Amplified by Media and Aggravated by Misinformation
chapter 8|17 pages
Managing Misinformation and Conflicting Information
chapter 9|19 pages
Technology and Social Media
part V|68 pages
What Can Crisis Theories Do (Better) for Practice?
chapter 12|17 pages
Managing Complexity
chapter 13|16 pages
Calming Giants in the Earth
chapter 14|17 pages
The Social-Mediated Crisis Communication (SMCC) Model
part VI|20 pages
Looking Ahead and Trekking Forward Together