ABSTRACT

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements.

The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations, including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East, and Africa. The ninth edition focuses on the "Age of Acceleration," addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, blockchain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources, including PowerPoint presentations, chapter quizzes, exam questions, and links to online resources.

This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

chapter One|192 pages

An Introduction to Air Transportation

chapter Chapter 1|17 pages

The Airline Industry

Trends, Challenges, and Strategies

chapter Chapter 2|27 pages

Aviation

An Overview

chapter Chapter 3|57 pages

Historical Perspective

chapter Chapter 4|31 pages

Air Transportation

Regulators and Associations

chapter Chapter 5|58 pages

The General Aviation Industry

part Two|74 pages

Structure and Economics of the Airlines

chapter Chapter 6|36 pages

The Airline Industry

chapter Chapter 7|36 pages

Economic Characteristics of the Airlines

part Three|316 pages

Managerial Aspects of Airlines

chapter Chapter 8|49 pages

Airline Management and Organization

chapter Chapter 9|15 pages

Forecasting Methods

chapter Chapter 10|33 pages

Airline Passenger Marketing

chapter Chapter 11|23 pages

#Mastering the Art of Airline Social Media

chapter Chapter 12|39 pages

Airline Pricing, Demand, and Output Determination

chapter Chapter 13|26 pages

Air Cargo

chapter Chapter 14|33 pages

Principles of Airline Scheduling

chapter Chapter 15|32 pages

Fleet Planning

The Aircraft Selection Process

chapter Chapter 16|34 pages

Airline Labor Relations

chapter Chapter 17|30 pages

Airline Financing

chapter Four|47 pages

The International Scene

chapter Chapter 18|45 pages

International Aviation