ABSTRACT

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.

The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.

Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

chapter |5 pages

Introduction

part 1|77 pages

Social media applications for co-creating customer value and experience

chapter 1|13 pages

Service-dominant logic in the social media landscape

New perspectives on experience and value co-creation

chapter 2|15 pages

Value co-destruction in service ecosystems

Findings from TripAdvisor

chapter 3|13 pages

Tourist-driven innovations in social media

An opportunity for tourism organizations

chapter 4|14 pages

Enhancing wearable augmented reality visitor experience through social media

A case study of Manchester Art Gallery

chapter 5|16 pages

More than a technical feature

Insights into augmented reality with social media integration in the travel industry

part 2|72 pages

Marketing using social media applications and concepts

chapter 7|17 pages

A new cultural revolution

Chinese consumers’ internet and social media use

chapter 9|16 pages

Facebook marketing by hotel groups

Impacts of post content and media type on fan engagement

part 3|79 pages

Social media

chapter 11|19 pages

E-WOM engagement

Is it worth talking only about posters and lurkers?

chapter 13|15 pages

Airbnb as a new disruptive model in tourism

Analyzing its competitive potential based on online travel reviews

chapter 14|14 pages

Collaborative consumption as a feature of Gen-Y consumers

Rethinking youth tourism practices in the sharing economy

part 4|85 pages

Social media, knowledge management, market research, business intelligence, social media analytics

chapter 16|19 pages

Sentiment analysis

A review

chapter 17|15 pages

Social media analysis from a communication perspective

The case of the argumentative analysis of online travel reviews

chapter 19|21 pages

Business intelligence for destinations

Creating knowledge from social media

chapter |5 pages

Conclusion