chapter
10 Pages

Introduction

WithAnna Ujwary-Gil

Value creation in an organization is largely dependent on intangible resources, as shown by research on the modern economy, which is transforming into a knowledge- and innovation-based economy, and increasingly—a network economy. The general objective is to develop a methodology for organizational intangible resource audit using the network-based view and organizational network analysis methods. The interpretation of static and dynamic concepts of intangible resources and their audit is equally important. The static approach is dominant in the literature on the subject and involves the characterization of the status quo of organizational intangible resources. The general objective is to develop a methodology for organizational intangible resource audit using the network-based view and organizational network analysis methods. Organizational network analysis is an instrument in intangible resource auditing, allowing one to view the resources from the perspective of a network of relations and connections. The chapter also presents an overview of the key concepts discussed in this book.