ABSTRACT

How can we design circular business models? How can we organize the transition from a linear to a circular economy? And how can we imagine circular futures that help us transform current realities? This book aims to provide answers to these questions while addressing the challenges and opportunities of the circular economy.

The authors reflect on why conventional sustainability models – such as the ‘triple P’ (People, Profit and Planet) or eco-efficiency – have failed in addressing environmental challenges, including climate change, biodiversity loss and pollution. They then move on to explore innovative circular business models, which propose to eliminate environmental damage by radically reforming the system of industrial production. Organizing the transition is a collaborative effort: entrepreneurs, consumers, policymakers, multinationals and intermediaries need to work together to foster the emergence of the circular economy as an institutional field. Together with younger generations of learners and equipped with beyond-human-centred values towards awareness of the material and natural world, novel circular futures can be imagined.

Offering points of reference for continued critical discourse and examples of practically applicable sustainability solutions, this book will be of great interest to students, teachers, practitioners and scholars of circular economy.

chapter |16 pages

Introduction

Challenges and opportunities of the circular economy

part I|68 pages

Designing circular business models

chapter 1|21 pages

Changing the logic of value creation

The transformative and transitional potential of a framework for sustainable business modelling

chapter 2|23 pages

Doing more with less

Towards a conceptual framework for frugal business model innovation

chapter 3|22 pages

Circular business models

Mapping experimentation in multinational firms

part II|64 pages

Organizing circular transitions

chapter 4|21 pages

Sustainability frameworks

Investigating consumer decision-making in circular economies

chapter 6|22 pages

The rise of the circular entrepreneur

An altruistic spirit and the pursuit of mass-market expansion

part III|71 pages

Imagining circular futures

chapter 7|23 pages

Learning towards a circular ecosystem

Designing ecological education for circularity

chapter 9|21 pages

Organizing the emergence of circular technologies

Inter-firm collaboration, imbrication and routines in the textile industry