ABSTRACT

Foreseeing and planning for all of the possibilities and pitfalls involved in bringing a biotechnology innovation from inception to widespread therapeutic use takes strong managerial skills and a solid grounding in biopharmaceutical research and development procedures. Unfortunately there has been a dearth of resources for this aspect of the field.

part I|1 pages

The Healthcare Biotechnology Industry

chapter Chapter 1|37 pages

Bioeconomy

Size: 0.94 MB

part II|1 pages

Intellectual Property

chapter Chapter 2|44 pages

Intellectual Property Management

Size: 1.38 MB

chapter Chapter 3|39 pages

Biolicensing

Size: 1.03 MB

part III|1 pages

Funding

chapter Chapter 4|47 pages

Biofinance

Size: 1.20 MB

chapter Chapter 5|36 pages

Biopartnering

Size: 1.12 MB

part IV|1 pages

New Product

chapter Chapter 6|52 pages

Biodrug Research

Size: 1.23 MB

chapter Chapter 7|41 pages

Biomanufacturing

Size: 1.48 MB

part V|1 pages

Marketing

chapter Chapter 8|62 pages

Biomarketing Planning

Size: 1.12 MB

chapter Chapter 9|52 pages

Biopromotion

Size: 1.22 MB

chapter Chapter 10|46 pages

Biopricing

Size: 1.01 MB

chapter Chapter 11|40 pages

Biosupply Chain

Size: 0.96 MB

chapter Chapter 12|46 pages

Biobrand Life Cycle Management

Size: 1.46 MB

part VI|1 pages

Running the Business

chapter Chapter 13|40 pages

Biobusiness Models

Size: 0.97 MB

chapter Chapter 14|23 pages

Biocompany Life Cycle

Size: 0.82 MB