ABSTRACT

Accessible and practical, the fifth edition of SchoolCommunity Relations provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.

This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Chapters introduce communication and relationship concepts and provide specific examples of how great educational leaders have put the concepts into practice. Case studies at the end of each chapter apply the strategies to realistic scenarios, and "Questions for Analysis" help readers engage critically with the material.

New in this edition:

  • New strategies for utilizing social media and instructional technology to improve schoolcommunity relations and foster a positive school image
  • Increased focus on the necessary considerations for communicating with diverse audiences in a manner that reinforces inclusion in all forms
  • Updated references and literature throughout to reflect the current educational contexts.

This book discusses the essential elements of successful schoolcommunity relations and centers the importance of keeping the public connected to the schools they share.

chapter Chapter 1|18 pages

The Importance of Public Opinion

chapter Chapter 2|15 pages

Taking the Pulse of the Community

chapter Chapter 3|26 pages

Establishing Everybody's Role

chapter Chapter 4|15 pages

Communicating Effectively

Everybody's Job

chapter Chapter 5|16 pages

Building Relationships with Your Internal Publics

chapter Chapter 6|15 pages

Embracing Your External Publics

chapter Chapter 7|19 pages

Improving Relationships with the Media

chapter 8|22 pages

Putting It All on Paper

chapter Chapter 9|17 pages

Communication in an Electronic Era

chapter Chapter 10|10 pages

Following and Being Followed

Social Networks, Tweets, and Other Updates

chapter Chapter 11|16 pages

Saying What You Mean

Meaning What You Say

chapter Chapter 12|15 pages

Communicating in Crisis

chapter Chapter 13|20 pages

Three Opportunities to Shine