ABSTRACT
This book explains why elections from 1960 to 2016 came out the way they did. Why did voters choose one candidate over the other and what issues were they concerned with? The answer comes from talking to thousands of voters and analyzing their verbatim responses.
Traditional methods used by most political analysts have often led to false interpretations. The book presents a unique model that can predict the vote of 95 percent of respondents. The book also shows that there are two major forces—long-term and short-term—that can explain the overall results of an election. In addition, the author finds a new, highly reliable way to measure the ideological composition of the American electorate.
Appropriate for students of American government and informed citizens as well, this book is a revolution in the study of electoral behavior.
