ABSTRACT
Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs.
With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.
TABLE OF CONTENTS
part I|16 pages
Introduction to the rural enterprise economy
part II|128 pages
Rural enterprise development
chapter 2|16 pages
The hidden strength of rural enterprises
chapter 3|18 pages
Hidden champions in rural Germany
chapter 8|13 pages
Participation of micro-enterprises and public organisations in rural development projects
chapter 9|15 pages
Rural business support policy and rural enterprise economy
part III|90 pages
Rural entrepreneurship
chapter 12|15 pages
Entrepreneurship in rural Sweden
chapter 13|13 pages
Tourism micro-enterprises and entrepreneurship in rural Norway
part IV|10 pages
The rural enterprise economy