ABSTRACT

This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment.

Bringing together a diverse range of contributors, Insights on Fashion Journalism explores the characteristics, complexities, shifts and specificities of the field. The book is organized into three sections, mapping fashion journalism’s established and emerging practices and exploring its parameters from mainstream to marginal. Section One focuses on the complex relationships between those who practice fashion journalism, the fashion industry and the media context in which they operate; Section Two considers the ways in which fashion journalism responds to the socio-political and cultural contexts in which it is created, as well as the impact these contexts have on tone, content and style; and Section Three investigates how language is employed in different media.

Approaching fashion journalism through a critically diverse lens, this collection is an asset for academics and students in the fields of fashion studies, journalism, communication, cultural studies and digital media.

chapter |11 pages

Introduction

part Section I|53 pages

Make It Work

chapter 1|5 pages

From Typewriter to Smartphone

How Changing Capture and Delivery Systems Have Influenced the Practice of Fashion Journalism

chapter 2|17 pages

The Politics of Fashion Criticism

How Newspaper Journalists' Evaluative Criteria for Fashion Changed Between 1949 and 2010

chapter 3|14 pages

KPI-Chasers, Content Farmers and “Slashers”

New Challenges to Hong Kong Fashion Journalists in the Digital Age

chapter 4|6 pages

A Wealth of Feedback

Interview with Sarah Shannon, Editorial Director of Vogue Business

chapter 5|9 pages

Mode and Mode

Fashion Publishing in the Margins

part Section II|57 pages

Fashion Speaks

chapter 6|19 pages

Reporting Fashion

Fashioning Moving Images from Newsreels to Web Series

chapter 7|6 pages

Dazed Media

Making an Impact

chapter 8|16 pages

How The East Was Worn

Negotiating National Heritage in the First Issues of Vogue Ukraine and Vogue Russia

chapter 9|14 pages

Fashion for a Cause

Crafting an Image of Authenticity and Well-being in Indian Fashion Magazines

part Section III|50 pages

Matters of Style

chapter 10|13 pages

What a Difference a Page Makes

Contextualising Suzy Menkes' Fashion Criticism Within and Across Media Outlets

chapter 11|6 pages

Dapper Kid

Blogging Menswear

chapter 12|14 pages

Fashion as Mood, Style as Atmosphere

Literary Non-Fiction Fashion Writing on SSENSE and in London Review of Looks