ABSTRACT
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia.
Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications.
The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.
TABLE OF CONTENTS
part I|26 pages
Views on strategic communication(s) in Russia
part II|46 pages
Examining the historical and contemporary development of communication(s) in Russia
chapter 3|16 pages
The forms and shapes of today’s communication as a field, as a discipline, and as a social institution in Russia
part III|84 pages
The academic and professional development of strategic communications in Russia
part IV|62 pages
Examples of current studies in Russian communication(s)
part V|28 pages
Conclusion