ABSTRACT
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment.
With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
TABLE OF CONTENTS
section Section I|52 pages
Historical Perspectives on Advertising and Promotion
chapter 2|11 pages
Origins of Modern Consumption
chapter 3|13 pages
“Sentimental ‘Greenbacks’ of Civilization”
chapter 4|13 pages
The Relationship Between US Advertising and Popular Culture
chapter 5|13 pages
Subscriptions as Surveillance
section Section II|52 pages
Promotional Industries
chapter 7|14 pages
Promotional Convergence and Political Economic Critique
section Section III|34 pages
Advertising Audiences
chapter 12|12 pages
Promotional Culture, Tastes, and Teenagers
section Section IV|61 pages
Advertising Identities
chapter 16|10 pages
Milleniage Advertising
section Section V|65 pages
Advertising and/in Crisis
chapter 18|13 pages
From Cause Marketing to Activist Branding
chapter 20|14 pages
“The Show Must Go On”
chapter 21|13 pages
Native Advertising in Digital News Contexts
chapter 22|13 pages
Normal Accidents in the Digital Age
section Section VI|57 pages
Promotion and Politics
chapter 24|15 pages
When Advertising Takes a Stand
chapter 25|13 pages
“I Keep Hearing the Promo, ‘You’re Fired!'”
section Section VII|36 pages
Promotionalism and Its Expansions
section Section VIII|27 pages
Advertising, Promotion, and the Environment