ABSTRACT

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings.

This book was originally published as a special issue of the Journal of China Tourism Research.

chapter |2 pages

Introduction

chapter 1|14 pages

Exploring Chinese Outbound Tourism Motivation Using Means–End Chains: A Conceptual Model

通过“手段目的链”研究中国出境旅游者动机: 一个概念模型的提出

chapter 2|22 pages

Comparing Mainland Chinese Tourists' Satisfaction With Hong Kong and the UK Using Tourist Satisfaction Index

基于旅客满意指数比较中国大陆旅客对香港和英国的满意度

chapter 3|22 pages

Annoying Tourist Behaviors: Perspectives of Hosts and Tourists in Macao

以澳门居民及游客的观点探讨恼人的旅客行为

chapter 4|14 pages

An Empirical Study of Anticipated and Perceived Discrimination of Mainland Chinese Tourists in Hong Kong: The Role of Intercultural Competence

关于中国内地游客在香港的预期和感知歧视的实证研究:跨文化能力的作用

chapter 5|19 pages

From Destination Image to Destination Loyalty: Evidence From Recreation Farms in Taiwan

从目的地意象到目的地忠诚之模式探讨: 以台湾休闲农场为例