chapter
5 Pages

User-Interface Design and Culture

Abstract: By using examples from corporate Websites from several different countries, this analysis compares user-interface components (metaphors, mental models, navigation, interaction, and appearance) with Hofstede's cultural dimensions (power distance, individualism-collectivism, gender roles, uncertainty avoidance, and long-term time orientation). One can observe several typical patterns. 1 Introduction We seek to determine to what extent corporate designs exhibit cultural differences and to demonstrate how culture theory, e.g., Geert Hofstede's [Hofstede], is helpful for such research. By combining Hofstede's five dimensions (power distance, individualism-collectivism, gender roles, uncertainty avoidance, and long-term time orientation) with five components of UI design (metaphors, mental model, navigation, interaction, and appearance) [Marcus, 1997], we examine 25 ways a Website may be affected by culture.