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Travel Planning on the Web: A Cross-Cultural Case Study of Where Differences Become Evident Within the Design Process

Recent studies showed that people in different cultures have different requirements and needs regarding the design of user interfaces (Honold, 2000; Prabhu & Harel, 1999; Evers, KukulskaHulme & Jones 1999). From an economic perspective, there are two extremes in managing culture oriented design strategies. One is internationalization, by which every country and culture obtains an identical user interface. The other extreme is localization, by which every culture obtains a culture specific user interface. To be economically successful, an appropriate balance of internationalization and localization is necessary.