5 Pages

Cross Cultural Usability: An International Study on Driver Information Systems

The interaction between humans and driver information systems has to be as uncomplicated and fast as possible since the main task for the driver is to drive. It is therefore necessary to design human-machine interfaces, that make easy and safe interactions possible. However, the increasing globalisation of product markets make it necessary to take into account cultural differences when developing a human-machine-interface. For this reason, cultural peculiarities and intercultural differences have to be identified and investigated. In the present study we examined if there are any cultural differences between Japan, the USA and Germany with regard to the evaluation of different navigation-systems.