ABSTRACT
In this chapter data analysis and results interpretation for adolescents’ role in family buying decision making is presented. This chapter describes the analysis performed to attain the desired objectives of the study. Statistical Package for Social Sciences (SPSS) 21.0 (now called PASW (Predictive Analytics Software)) is the statistical tool used for applying different statistical techniques. Various statistical techniques applied are: t-test, ANOVA, chi-square, PPS, central tendency, FA, correlation, AHP, TOPSIS and VIKOR. The internal consistency, that is, how closely a set of variables are related in a group, of the questionnaire is measured by employing Cronbach alpha.
