ABSTRACT

The rapid development of e-commerce has a significant influence on the logistics industry and supply chain management. Therefore, some service providers have developed a technological innovation, namely automated parcel station (APS) services. However, currently, direct home delivery is still the main choice in several countries. The purpose of this study was to discover some factors that could influence customer intention in adopting APS services with attitude as an intervening variable, and to find out how much attitude could influence customer intention. This study used quantitative method and its respondents were e-commerce users who had never used APS services. As a conclusion, based on these results, the factors that influence customer intention towards the beginning of APS adoption through attitude as an intervening variable, were relative advantage and trialability. In addition, attitude also had a key role that could influence customer intention in adopting APS services.