ABSTRACT
While numerous government initiatives have been implemented to encourage entrepreneurship activities among Malaysian youths, agricultural-based entrepreneurship (agropreneurship) seems to be an unfavoured choice despite its strategic economic importance. Young entrepreneurs prefer to choose sectors that are trendier and happening, such as food and beverages, technology, and services. Therefore, the motivation to become agropreneurs seems to be rather exclusive and is influenced by unknown factors. This study sought to examine the factors that influence the motivation of Malaysian youth to become agropreneurs. A survey method via self-administered questionnaires was used in this study. Data were collected from young agropreneurs from various states in Malaysia, who were asked about their motivations to start a business in the agriculture sector. Among the key motivators for the respondents to start their agro-based businesses were pursuing their dream, elevating their socio-economic status, and challenging themselves.
