ABSTRACT
M-commerce is currently growing rapidly in Indonesia with the reinforcement of social media that encourages customers to be more involved in the products in the market. Businesses and organizations always want to find consumer or public opinions about their products and services. When a business needed public or consumer opinions, it conducted surveys, opinion polls, and focus group. This research aimed to investigate customer engagement with the mobile commerce platform. This study specifically analyzed sentiment analysis trends of different mobile commerce brands using the Brand24 sentiment analysis website application on the popular social media platform Twitter. The results show that consumers in Indonesia can be encouraged through social media engagement in driving m-commerce purchasing intentions.
