This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book empirically documents how the Canadian media represented the Arctic region in the public sphere. The Canadian media coverage must also be compared with coverage originating from other countries, especially Arctic ones. The book informs us that political messaging of governments can vary greatly in nature. It offers a more nuanced appraisal of media coverage. The book focuses on traditional media: the rise of new media in people’s information consumption habits must be seriously accounted for in academic work. It assesses the effects of media representation on governmental decision-making and public opinion.