ABSTRACT
The marketing industry utilizes technology in every way to accomplish their goal of creating connections with their customers. In this chapter, readers will experience what marketing is and the practices they are using when it comes to the newest technology. They will learn how major companies have created artificial intelligence (AI) technologies to help themselves and others understand consumer trends and collect big data to provide the best possible service to their customers. This chapter gives a whole new insight into AI and the world of marketing.
