ABSTRACT
The right knowledge of the hazards and the risk peoples pose must create a sense of dissatisfaction. They must feel the potential pain of, for example, not following procedures or training techniques, or reporting a hazard. Selling safety is about connecting what employees want most to safety. To be successful requires two types of knowledge. The one is the technical knowledge of the job that establishes our credibility and opens doors to conversations. To create a more positive atmosphere around safety, start by focusing the investigation on the management system or process that broke down and allowed the error to occur. Some people see safety as compliance, audits, inspections and investigations, all of which evoke thoughts of minimum standards at best and negativity at worst.
