ABSTRACT
Summary. In our professional world today, we are experiencing change on three fronts: technological, economic/political, and organizational. Any one of these taken by itself would cause us to modify significantly the ways we do business. As luck would have it, dramatic changes are occurring in all three simultaneously. This paper reviews the nature of these environmental changes. It then examines them in relation to the library profession. Finally, it urges serialists to view change as an opportunity by encouraging them to shape change rather than letting change shape them.
