To Be Continued? Or, The Birth of a Series

Summary. The processes and perceptions that determine the development of a monographic series are discussed. The logic behind publishers’ marketing strategies frequently seems at odds with the expressed needs and concerns of the library community. Through interviews with a cross-section of publishers (trade, scholarly, university, association/society), information was gathered that furthers the understanding of the goals, strategies, and problems involved with the publication of monographic series.