ABSTRACT
As the result of the post-war evolution, the global trading regime has so far successfully made states accountable to individuals in various capacities in the global marketplace. With a triune personality ultimately aimed at the benefits of individuals, however, the evolution of WTO constitutionalism that leaves no space directly for individuals will remain an inconvenient truth for a long time. A holistic jurisprudence of the WTO as an international social contract on trade allowing a fresh look at the force, the means, and the ends of the constitutional evolution of the global marketplace suggests that WTO’s ends of benefiting individuals has no end.
