ABSTRACT

Both the force and the limitations of the globalizing forces operating in the world today can best be understood through an analysis of their concrete manifestations. Using examples from the people's art of Potsdammer Platz to the ways in which Western cultural icons are reinterpreted in Asian magazines, this collection of essays unpicks the rhetoric of globalization in political analysis, cultural theory and urban and economic sociology and exposes the myth of the global society as in many cases a dangerous exaggeration.

chapter 1|22 pages

Introduction

Globalization: social process or political rhetoric?

part I|49 pages

Contesting Global Forces

chapter 3|17 pages

The Global Common

The global, local and personal dynamics of the women's peace movement in the 1980s

part II|105 pages

Homogenized Culture or Enduring Diversity?

chapter 4|15 pages

‘Across the Universe'

The limits of global popular culture

chapter 5|26 pages

An Asian Orientalism?

Libas and the textures of postcolonialism

chapter 6|27 pages

Elvis in Zanzibar

chapter 7|35 pages

Chinese Entrepreneurship

Culture, structure and economic actors

part III|75 pages

The National, the International and the Global

chapter 9|21 pages

Air Transport and Globalization

A sceptical view 1

chapter 10|15 pages

Globalization, the Company and the Workplace

Some interim evidence from the auto industry in Britain 1

chapter 11|16 pages

Nationalism and the Fall of the USSR

part IV|72 pages

Theoretical Reflections

chapter 13|22 pages

Wider Horizons with Larger Details

Subjectivity, ethnicity and globalization

chapter 14|21 pages

The World Market Unbound