ABSTRACT
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.
TABLE OF CONTENTS
part one|54 pages
The Mediasport Playing Field
part Two|61 pages
Media sport Institutions
chapter Chapter 6|12 pages
Women, sport, and Media Institutions: Issues in Sports Journalism and Marketing
part three|101 pages
Media sport Texts
part four|63 pages
Media sport Audiences