ABSTRACT
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
TABLE OF CONTENTS
part 1|71 pages
Theories and histories
part 2|52 pages
The Advertising Industry: Transitions, Processes and Reflexivity
chapter 5|16 pages
Investments in the Imaginary Consumer
chapter 6|17 pages
Advertising Executives as Modern Men
part 3|67 pages
Case Studies: Campaigns and Products
chapter 9|21 pages
Keeping Mrs Dawson Busy
chapter 11|13 pages
Addressing the Public
part 4|50 pages
Textual Strategies
part 5|54 pages
Readers as Producers of Meaning
chapter 16|15 pages
Cynicism and Ambiguity
part 6|43 pages
Consumption and Identity
