ABSTRACT

This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are:
* the low-cost airline
* the impact of electronic commerce
* the debate on global airline alliances
* privatizing state-owned airlines
* the creation of a Trans Atlantic Common Aviation area
Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.

chapter 1|18 pages

Recent trends and future prospects

chapter 2|25 pages

Towards ‘open skies’

chapter 3|15 pages

Beyond ‘open skies’

chapter 4|42 pages

Alliances

A response to uncertainty or an economic necessity?

chapter 5|25 pages

Labour is the key

chapter 6|37 pages

The low-cost revolution

chapter 7|21 pages

E-commerce@airlines.co

chapter 8|26 pages

State-owned airlines

A dying breed or a suitable case for treatment?

chapter 9|17 pages

Strategies for the twenty-first century