ABSTRACT
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
TABLE OF CONTENTS
part |2 pages
Part I Context
part |2 pages
Part II Structure
part |2 pages
Part III Management/competency
part |2 pages
Part IV Communication and service delivery
part |2 pages
Part V Developments
part |2 pages
Part VI Conclusion