ABSTRACT
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications,
TABLE OF CONTENTS
chapter 1|7 pages
Introduction
chapter 2|5 pages
Is your site customer centred?
part |2 pages
PART I Analyse the opportunity
chapter 3|6 pages
Identify the stakeholders
chapter 4|7 pages
Write the site mandate
chapter 5|7 pages
Segment the market
part |2 pages
PART II Build the context of use
chapter 6|18 pages
Build customer profiles
chapter 7|6 pages
Build environment profiles
chapter 8|10 pages
Build task profiles
part |2 pages
PART III Create the user experience
chapter 9|13 pages
Agree key performance indicators
chapter 10|12 pages
Develop the information architecture
chapter 11|20 pages
Lay out the screens
chapter 12|35 pages
Evaluate usability
part |2 pages
PART IV Track real-world usage and continuously improve the site
