ABSTRACT
This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.
Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry.
This international collection will appeal to public health professionals, students of the history of medicince and of heath policy
TABLE OF CONTENTS
part I|59 pages
Interwar influences on postwar public health
chapter 1|36 pages
Atlantic crossings in the measurement of health
chapter 2|21 pages
Between war propaganda and advertising
part II|46 pages
The importance of the media in postwar public health
chapter 4|28 pages
Uneasy prevention
part III|95 pages
Industrial models, public health and health services
chapter 5|21 pages
Managerialism avant la lettre?
chapter 6|26 pages
From evidence to market
chapter 7|20 pages
The ‘invisible industrialist' and public health
chapter 8|26 pages
Drug regulation and the Welfare State
part IV|70 pages
Changing models and different national styles
