ABSTRACT
The Political Communication Reader gathers together key writings in a unique one-volume resource. The selected texts are grouped into thematic sections, each introduced by the editors, covering such areas as:
- the exercise of power, media and democracy
- the media and elections
- media effects
- political participation and the media
- the personalization of politics
- new technologies and the reshaping of political communication
Available as a companion Reader to Brian McNair's Introduction to Political Communication textbook, students will find The Political Communication Reader a valuable resource in this popular subject area.
TABLE OF CONTENTS
part Section 1|36 pages
Media and democracy
chapter 4|4 pages
Media Theory after the Fall of European Communism
Why the old models from East and West won't do anymore
part Section 2|36 pages
Media and political advocates
part Section 3|34 pages
Election campaigns
chapter 18|5 pages
Packaging the Presidency
A history and criticism of presidential campaign advertising
chapter 21|5 pages
Politics, Media and Modern Democracy
An international study of innovations in electoral campaigning and their consequences
part Section 4|40 pages
Marketing politics
chapter 26|6 pages
Parties and Campaign Professionals in a Digital Age
Political consultants in the United States and their counterparts overseas
chapter 27|7 pages
Global Political Campaigning
A worldwide analysis of campaigning professionals and their practices
part Section 5|44 pages
Media effects
part Section 6|36 pages
The media and political engagement
part Section 7|38 pages
Personalisation
part Section 8|41 pages
New media, new politics?
chapter 52|10 pages
Buzz, Blogs, and Beyond
The Internet and the national discourse in the fall of 2004
