ABSTRACT
Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms.
At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.
TABLE OF CONTENTS
chapter |4 pages
Introduction
part I|34 pages
Contexts
chapter 1|16 pages
Histories of media globalisation
chapter 2|16 pages
Theories of media globalisation
part II|66 pages
Discourses
chapter 3|16 pages
Discourses of identity and community
chapter 4|17 pages
Discourses of sex and work
chapter 5|31 pages
Discourses of war
part III|64 pages
Language and image