ABSTRACT
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
TABLE OF CONTENTS
part |42 pages
The importance of information in referendums
chapter |20 pages
The dynamics of a referendum campaign
chapter |20 pages
The context of the campaign
part |19 pages
The political parties' campaigns
chapter |17 pages
The Yes and No camps
part |42 pages
The campaign in the news
chapter |27 pages
The campaign in the news
chapter |13 pages
Elite framing of the issue
part |2 pages
Campaign effects
chapter |13 pages
Agenda-setting in a referendum
chapter |16 pages
Polls, strategy news, and political cynicism
chapter |17 pages
Primed by the referendum
chapter |16 pages
Campaign effects of the vote
part |16 pages
The consequences of referendums