ABSTRACT
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio
TABLE OF CONTENTS
part |2 pages
Part 1: Voluntary sector marketing
part |2 pages
Part 2: Fundraising
part |2 pages
Part 3: Arts marketing
part |2 pages
Part 4: Education marketing
part |2 pages
Part 5: Political marketing
part |2 pages
Part 6: Social marketing
part |2 pages
Part 7: Volunteer recruitment, management and retention
part |2 pages
Part 8: Public sector marketing