ABSTRACT
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Introduction 1. Sports Organisation Marketing: A Review 2. Relationship Marketing in the World of Sport 3.Strategic Analysis for Relationship Marketing 4.Implementing the Relationship Marketing Strategy 5. Conclusion and Perspectives
