ABSTRACT
This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them.
Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people’s practices, values and behaviour in contemporary Asia.TABLE OF CONTENTS
part I|124 pages
Media/tion in context
chapter 1|19 pages
Building body, making face, doing love
Mass media and the confi guration of class and gender in Kathmandu
chapter 5|23 pages
Japan's televisual discourses
Infotainment, intimacy, and the construction of a collective
part II|96 pages
Media/tion out of context