ABSTRACT
Focusing on the art and literary form of manga, this volume examines the intercultural exchanges that have shaped manga during the twentieth century and how manga’s culturalization is related to its globalization. Through contributions from leading scholars in the fields of comics and Japanese culture, it describes "manga culture" in two ways: as a fundamentally hybrid culture comprised of both subcultures and transcultures, and as an aesthetic culture which has eluded modernist notions of art, originality, and authorship. The latter is demonstrated in a special focus on the best-selling manga franchise, NARUTO.
TABLE OF CONTENTS
part |143 pages
Cross-Cultural Perspectives on Manga
chapter |20 pages
The Intercultural Challenge of the"Mangaesque"
chapter |22 pages
Tentacles, Lolitas, and Pencil Strokes
chapter |17 pages
Social Networking Services as Platforms for Transcultural Fannish Interactions
part |98 pages
"Naruto" as Cultural Crossroads