ABSTRACT

If the social does not exist as a special domain but, in Bruno Latour’s words, as ‘a peculiar movement of re-association and reassembling’, what implications does this have for how ‘the cultural’ might best be conceived? What new ways of thinking the relations between culture, the economy and the social might be developed by pursuing such lines of inquiry? And what are the implications for the relations between culture and politics? Contributors draw on a range of theoretical perspectives, including those associated with Deleuze and Guattari, Foucault, Law and Haraway, in order to focus on the roles of different forms of expertise and knowledge in producing cultural assemblages. What expertise is necessary to produce indigenous citizens? How does craniometry assemble the head? What kinds of knowledge were required to create markets for life insurance? These and other questions are pursued in this collection through a challenging array of papers concerned with cultural assemblages as diverse as brands and populations, bottled water and mobile television.

chapter |8 pages

Introduction

Assembling culture

chapter 1|21 pages

Becoming Peoples

‘Counting heads in Northern wilds'

chapter 4|16 pages

Brand as Assemblage

Assembling culture

chapter 5|16 pages

Thinking with the Head

Race, craniometry, humanism

chapter 6|18 pages

Museum, Field, Colony

Colonial governmentality and the circulation of reference

chapter 8|15 pages

Assembling Art, Constructing Heritage

Buying and selling Titian, 1798 to 2008

chapter 9|17 pages

Assembling Media Culture

The case of mobiles

chapter 10|14 pages

On Assemblage

Indigenous knowledge and digital media (2003–2006), and HMS Investigator (1800–1805)

chapter 11|13 pages

The Politics of Bottled Water

Assembling bottled water as brand, waste and oil

chapter 12|16 pages

The Politics of Theory

Producing another world, with some thoughts on Latour