ABSTRACT

Although the event management field has grown considerably over the last decade, critical, social-scientific studies of the international events industry are rare. This book intends to help fill this void. It focuses on power, social and political relations, conflicts and controversies in the context of international events, popular festivals and famous spectacles. It draws on recent primary research and offers a diverse range of new and intriguing case studies, for example the Arirang Festival in North Korea, the Gay Games, the Gymnaestrada, horse-racing events, the London 2012 Olympics, regional and rural festivals, the World Baseball Classic, World Fairs/Expos and U2 concerts.

The main aim of this volume is to bring the critical, social-scientific analysis of events, festivals and spectacles more into the core of the teaching of events management degree programmes. The book draws extensively upon the disciplines of politics, sociology, cultural studies and history.

In the process, it addresses key themes such as:

•      political economy
•      politics of popular culture
•      the global and the local
•      regionalism and globalization
•      nations and nationalism
•      international relations and foreign policy.

This groundbreaking collection of essays is unique and innovative. It will be an essential source for students, researchers and academics with a keen interest in critical, social-scientific analyses of events.

part |29 pages

Introduction

chapter |27 pages

The critical, social-scientific study of international events

Power, politics and conflicts

part |72 pages

Historical and developmental case studies

chapter |20 pages

Regional events and festivals in Europe

Revitalizing traditions and modernizing identities

chapter |14 pages

The historical roots of the Gymnaestrada

National gymnastics festivals in nineteenth-century Europe

chapter |18 pages

A short, selective history of the Gay Games

Conflicts, clashes and controversies

part |88 pages

Contemporary case studies and ethnographies

chapter |21 pages

Global events and local conflicts

Who owns the streets of London?

chapter |16 pages

A day at the races

Critical reflections of an insider

chapter |16 pages

Arts, acrobatics and athleticism in North Korea

Power, politics and propaganda

chapter |16 pages

The World Baseball Classic

The production and politics of a new global sports spectacle

chapter |17 pages

Politics as spectacle

U2's 360° tour (2009–11)