ABSTRACT

This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors bring together in this book examples of how some firms got it right. Certainly, there is no claim that the companies in these case are perfect; some of them may have histories that include questionable practices. But, these are companies that work to foster trust, both internally and in their relationships with customers, suppliers, shareholders, and the communities in which they operate.

The book is not, however, merely a descriptive iteration of effective corporate conduct. The editors conclude with an analysis of frameworks for corporate and managerial ethical decision-making - frameworks that help to establish models for best practices. These frameworks then can be generalized and applied to other corporate situations, and replicated by other companies in their search for excellence and the resulting avoidance of misconduct.

chapter 1|11 pages

Introduction

chapter 2|18 pages

Seminal/Paradigm Cases

chapter 2.1|10 pages

Johnson & Johnson's Tylenol Controversies *

chapter 2.2|6 pages

Merck Co., Inc. (A) *

chapter 3|39 pages

Pharmaceutical

chapter 3.1|16 pages

Abbott and the AIDS Crisis *

chapter 3.2|6 pages

HealthReach and HABLA *

chapter 3.3|15 pages

The Novartis Foundation for Sustainable Development

Tackling HIV/AIDS and Poverty in South Africa *

chapter 4|33 pages

Energy

chapter 5|87 pages

Global Poverty

chapter 5.2|15 pages

Enabling the Poor to Build Housing

Pursuing Profit and Social Development Together – Cemex and Patrimonio Hoy *

chapter 5.3|19 pages

Manila Water Company *

chapter 5.4|9 pages

Procter & Gamble

Children's Safe Drinking Water *

chapter 5.5|14 pages

Islamic Banking and Finance

Moral Beliefs and Business Practices at Work *

chapter 5.6|10 pages

BHP Billiton and Mozal *

chapter 6|67 pages

Employment

chapter 6.1|10 pages

First Impressions, Inc. *

chapter 6.2|19 pages

Nike, Inc. *

chapter 6.3|24 pages

Started as Crew

McDonald's Strategy for Corporate Success and Poverty Reduction *

chapter 6.4|12 pages

The Marriott Corporation Human Resources Department

Managing a Low-Wage Workforce *

chapter 7|54 pages

Operating in Corrupt Environments

chapter 7.1|22 pages

Econet Wireless Zimbabwe *

chapter 7.2|23 pages

Infosys Technologies

Powered by Intellect, Driven by Values *

chapter 7.3|7 pages

Resisting Bureaucratic Corruption

Alacrity Housing Chennai *

chapter 8|61 pages

Sustaining the Environment

chapter 8.1|22 pages

Unilever

Corporate Venturing and Environmental Sustainability *

chapter 8.2|21 pages

DesignTex, Incorporated *

chapter 8.3|16 pages

Rohner Textil AG *

chapter 9|35 pages

Leadership

chapter 9.1|15 pages

Developing Responsible Leaders as Agents of World Benefit

Learnings from Project Ulysses 1

chapter 9.2|18 pages

The Female Health Company *

chapter 10|6 pages

Conclusion

chapter 10|5 pages

Framing the Narratives

Future Directions for Ethics and Corporate Responsibility