ABSTRACT

Redefining Mainstream Popular Music is a collection of seventeen essays that critically examines the idea of the "mainstream" in and across a variety of popular music styles and contexts. Notions of what is popular vary across generations and cultures – what may have been considered alternative to one group may be perceived as mainstream to another. Incorporating a wide range of popular music texts, genres, scenes, practices and technologies from the United Kingdom, North America, Australia and New Zealand, the authors theoretically challenge and augment our understanding of how the mainstream is understood and functions in the overlapping worlds of popular music production, consumption and scholarship. Spanning the local and the global, the historic and contemporary, the iconic and the everyday, the book covers a broad range of genres, from punk to grunge to hip-hop, while also considering popular music through other mediums, including mash-ups and the music of everyday work life. Redefining Mainstream Popular Music provides readers with an innovative and nuanced perspective of what it means to be mainstream.

part 1|35 pages

Reappraising the Mainstream

chapter 1|11 pages

Mainstream As Metaphor

Imagining Dominant Culture

chapter 3|11 pages

Historicizing Mainstream Mythology

The Industrial Organization of The Archies

part 2|49 pages

Perceptions of the Mainstream

chapter 4|11 pages

Lesbian Musicalities, Queer Strains and Celesbian Pop

The Poetics and Polemics of Women-Loving Women in Mainstream Popular Music

chapter 6|14 pages

Kill the Static

Temporality and Change in the Hip-Hop Mainstream (and Its ‘Other')

chapter 7|11 pages

The Contradictions of the Mainstream

Australian Views of Grunge and Commercial Success

part 3|50 pages

Historicizing the Mainstream

chapter 8|13 pages

Elvis Goes to Hollywood

Authenticity, Resistance, Commodification and the Mainstream

chapter 9|12 pages

Walking in Memphis?

Elvis Heritage Between Fan Fantasy and Built Environment

chapter 10|11 pages

‘Following In MotheR's Silent Footsteps'

Revisiting the Construction of Femininities in 1960s Popular Music

chapter 11|12 pages

Music from Abroad

The Internationalization of the US Mainstream Music Market, 1940–90

part 4|37 pages

Production Aesthetics and the Mainstream

chapter 12|11 pages

‘Sounds Like An Official Mix'

The Mainstream Aesthetics of Mash-Up Production

chapter 13|12 pages

Chasing An Aesthetic Tail

Latent Technological Imperialism in Mainstream Production

chapter 14|12 pages

The Hobbyist Majority and the Mainstream Fringe

The Pathways of Independent Music-Making in Brisbane, Australia

part 5|39 pages

The Mainstream and Vernacular Culture

chapter 15|13 pages

Off The Beaten Track

The Vernacular and the Mainstream in New Zealand Tramping Club Singsongs

chapter 16|12 pages

Musical Listening at Work

Mainstream Musical Listening Practices in the Office

chapter 17|12 pages

Cheesy Listening

Popular Music and Ironic Listening Practices