ABSTRACT

This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study of this area is developing there is now a need for critical and theoretically informed debate regarding conceptualisation, significance and roles.

This edited collection explores the core themes of consumption, media technologies, representation, identities and culture to offer new insight into how sports events contribute to generation of individual and shared meaning over personal, community and national identities as well as the associated issues of conflict, resistance and power. Chapters promote a critical (re)evaluation of emerging empirical research from a diverse range of sports events and locations from the international to local level.  A multi-disciplinary approach is taken with contributions from areas including sports studies, media studies, sociology, cultural studies, communications, politics, tourism and gender studies.

Written by leading academics in the area, this thorough exploration of the contested relationship between sports events, society and culture will be of interest to students, academics and researchers in Events, Sport, Tourism and Sociology.

chapter |22 pages

Introduction

Sports events, society and culture

part I|60 pages

Inventing, packaging and consuming sport

chapter 1|15 pages

Connecting events to advertising

Narrative strategies and dirty logics in Super Bowl commercials

chapter 2|13 pages

Football fandom in late modernity

Alternative spaces and places of consumption 1

chapter 3|15 pages

Debating with fists

Professional wrestling: sport, spectacle and violent drama

chapter 4|15 pages

A glamorous and high-tech global spectacle of speed

Formula One motor racing as mediated, global and corporate spectacle

part II|46 pages

Media and ‘mediatisation'

chapter 5|15 pages

Broadcasting from a neutral corner?

An analysis of the mainstream media's representation of women's boxing at the London 2012 Olympic Games

chapter 7|14 pages

Turkish football, match-fixing and the fan's media

A case study of Fenerbahçe fans

part III|57 pages

Identities

chapter 9|15 pages

Kabbadi tournaments

Patriarchal spaces and women's rejection of the masculine field

chapter 10|14 pages

‘Shades of Basqueness'

Football, politics and ethnicity in the Basque Country

chapter 11|12 pages

Local identity and local events

A case study of cheese rolling in Gloucestershire

part IV|56 pages

Mega-events

chapter 13|16 pages

Knowing the rules and understanding the score

The 2010 FIFA Football World Cup in South Africa

chapter 14|16 pages

London 2012

The rings of exclusion

chapter |6 pages

Conclusion

This is just the beginning …