ABSTRACT

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention.

Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

chapter 2|21 pages

Fundraising planning

The fundraising audit

chapter 3|28 pages

Marketing research for fundraising

chapter 4|28 pages

Understanding giving

chapter 5|28 pages

Strategic planning

The fundraising plan

chapter 6|19 pages

Fundraising reporting

chapter 7|25 pages

Donor recruitment

chapter 8|24 pages

Donor development

chapter 9|21 pages

Major gift fundraising

chapter 10|23 pages

Legacies and in memoriam giving

chapter 11|17 pages

Community fundraising

chapter 12|28 pages

Corporate fundraising

chapter 13|15 pages

Trust and foundation fundraising

chapter 14|26 pages

Digital communications

chapter 15|19 pages

Fundraising in social media

chapter 16|25 pages

Managing fundraising teams

chapter 17|16 pages

Fundraising team dynamics

chapter 18|18 pages

Leading fundraising teams