ABSTRACT
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
TABLE OF CONTENTS
chapter 1|17 pages
The Marshall Plan and the Transfer of us Management Models to Europe
An introductory framework
chapter 2|17 pages
From Business Reform Programme to Production Drive
The transformation of US technical assistance to Western Europe
part I|77 pages
Transfer Mechanisms and Channels
chapter 5|17 pages
Us-Owned Manufacturing Affiliates and the Transfer of Managerial Techniques
The British case
part II|56 pages
The Transfer Process
chapter 8|16 pages
Americanisation and the ‘Swedish Model' of Industrial Relations
The introduction of the MTM system at Volvo in the postwar period
chapter 9|20 pages
The Limits Of Americanisation and the Emergence of an Alternative Model
The Marshall Plan in Emilia-Romagna
part III|60 pages
The Translation and Transformation
chapter 10|19 pages
An Americanised Company in Germany
The Vereinigte Glanzstoff Fabriken AG in the 1950s
chapter 11|18 pages
Selective Adaptation of American Management Models
The long-term relationship of Pechiney with the United States
chapter |21 pages
Learning from America
The remodelling of Italy's public-sector steel industry in the 1950s and 1960s
