ABSTRACT
The essays in this book examine various forms of popular culture and the ways in which they represent, shape, and are constrained by notions about and issues within higher education. From an exploration of rap music to an analysis of how the academy presents and markets itself on the World Wide Web, the essays focus attention on higher education issues that are bound up in the workings and effects of popular culture.
TABLE OF CONTENTS
part |99 pages
Constructing and Contesting the Image of the Ivory Tower
chapter |12 pages
Picturing Institutions
Intellectual Work as Gift and Commodity in Good Will Hunting
chapter |16 pages
Education for Fun and Profit
Traditions of Popular College Fiction in the United States, 1875–1945
part |80 pages
The New Vocationalism and the Marketing of Higher Education
chapter |16 pages
On Publicity, Poverty, and Transformation
Images and Recruitment in Teacher Education Brochures
part |72 pages
Exploring Identity and Difference in the Context of Higher Education
chapter |16 pages
Vampires on Campus
Reflections on (Un)Death, Transformation, and Blood Knowledges in The Addiction