ABSTRACT

This collection offers a global perspective on the changing character of cities and the increasing importance that consumer culture plays in defining their symbolic economies. Increasingly, forms of spectacle have come to shape how cities are imagined and to influence their character and the practices through which we know them - from advertising and the selling of real estate, to youth cultural consumption practices and forms of entrepreneurship, to the regeneration of urban areas under the guise of the heritage industry and the development of a WiFi landscape. Using examples of cities such as New York, Sydney, Atlantic City, Barcelona, Rio de Janeiro, Douala, Liverpool, San Juan, Berlin and Harbin this book illustrates how image and practice have become entangled in the performance of the symbolic economy. It also argues that it is not just how the urban present is being shaped in this way that is significant to the development of cities but also that a prominent feature of their development has been the spectacular imagining of the past as heritage and through regeneration. Yet the ghosts that this conjures up in practice offer us a possible form of political unsettlement and alternative ways of viewing cities that is only just beginning to be explored.

Through this important collection by some of the leading analysts of consumption, cities and space Consuming the Entrepreneurial City offers a cutting edge analysis of the ways in which cities are developing and the implications this has for their future. It is essential reading for students of Urban Studies, Geography, Sociology, Cultural Studies, Heritage Studies and Anthropology.

chapter |17 pages

Introduction

chapter 1|26 pages

Marketing the City in Crisis

Branding and Restructuring New York City in the 1970s and the Post-9/11 Era

chapter 2|20 pages

Home Alone

Selling New Domestic Spaces

chapter 3|20 pages

Urban Space and Entrepreneurial Property Relations

Resistance and the Vernacular of Outdoor Advertising and Graffiti 1

chapter 4|21 pages

Stars, Meshes, Grids

Urban Network-Images and the Embodiment of Wireless Infrastructures

chapter 5|20 pages

Always Turned On

Atlantic City as America's Accursed Share

chapter 6|16 pages

The Ruins of the Future

On Urban Transience and Durability 1

chapter 7|18 pages

Just Another Coffee!

Milking the Barcelona Model, Marketing a Global Image, and the Resistance of Local Identities

chapter 8|20 pages

Broken Links, Changing Speeds, Spatial Multiples

Rewiring Douala

chapter 9|20 pages

Consuming the Night

Space and Subjectivity in Contemporary Youth Culture 1

chapter 11|33 pages

“The Atmosphere of a Foreign Country”

Harbin's Architectural Inheritance

chapter 12|18 pages

Liverpool's Rialto

A Ghost in the City of Culture

chapter 13|22 pages

The Time of the Entrepreneurial City

Museum, Heritage, and Kairos 1